The Juniper Group, Inc., Chicago, IL/Plymouth, MI • www.junipergrp.com

A two-person agency specializing in print and digital marketing and internal communications for industrial clients, including both mid-sized and Fortune 500 companies.

 

Production Manager, May 2010 - December 2016

• Translate creative briefs into engaging and effective visual and text layouts for a variety of formats and channels, including digital, social, e-mail, and print.

• Design presentations with an emphasis on graphic clarity, message pull-through, and impactful infographic practices.

• Collaborate cross-functionally and provide design services and expertise to stakeholders to support visual communication for research findings, conferences, trade shows, and other forms of communication.

• Develop and execute off-line and on-line ads, collateral, presentations, and multimedia.
   

• Perform team lead role in determining methods and creative approach on projects as assigned, and provide work direction to others.

• Direct project coordination between vendors, freelancers, and clients from concept to completion.

• Direct and manage multiple assignments simultaneously within established time frames and budgets.

• Design, distribute, track, and report internal and external newsletters in eight different languages

• including Asian character sets.

• Liaison with printers, trade show vendors, media vendors, and translation vendors.

• Provide creative guidance to team members, including graphic designers, interactive, and other marketing design team members.

• Conceptualize, implement, and manage an exciting brand vision and market strategy.
   

• Translate vision and strategy into actions and results.

• Develop and execute strategic marketing campaigns to enhance clients’ reputation and brand identity.

• Provide brand expertise and leadership in guiding creative team and agency partners in developing strategic creative solutions that meet client goals.

 

Optimus Funding Corp., Chicago, IL

Mortgage Brokerage Firm

 

Executive Marketing Director, June 2009 - May 2010

• Managed all advertising and marketing efforts for the President, Vice President, and loan officers.

• Managed company's advertising program, which includes direct mail, magazine advertising, collateral materials, and multimedia presentations.

• Implemented marketing plans, including campaign strategies and market strategy insights.

• Provided product/service support in order to establish proper channels of information and communication.      

• Responsible for branding, advertising, trade shows, company events, and promotional collateral.

• Discovery of strategic business opportunities through cross-functional collaboration with loan officers and real estate agents.

• Designed and wrote newsletters for potential clients and referral sources.

• Oversaw market research and competitor intelligence.
  
  
   

LTD Commodities, LLC, Bannockburn, IL

Premier catalog, B2B and E-commerce company providing around the world value.

 

Art Director/Production Coordinator, October 2000 - January 2009

• Managed internal and external studios for both photography and videography to ensuring clear, sales-driven photography.

• Managed art team consisting of Project Coordinators, Creative Services staff, Photographers, and Stylists responsible for 9000+ print and Internet advertisements per year.

• Responsible for both strategic and tactical management of assigned projects and ensure that projects are delivered to scope, on time, and on budget.

• Coordinated communication of pre- and post-production meetings in order to deliver sales- driven projects.

• Worked with company directors to identify target market, outline sales goals, and successfully meet advertising budget.

• Created workflow for each member of the studio staff and administered workflow processes from conception to completion.

• Collaborated with a team of copywriters and designers to create compelling designs.

• Collaborated with merchandising buyers to understand marketing goals and objectives.

• Researched industry trends and created presentations for internal and external use.

• Conceptualized photography to drive sales of product positioned for test marketing.

• Issued purchase orders.

• Reviewed, critiqued, and approved all art for assigned categories.
   

• Provided print and web production, page layout, color correction and image conversion.

• Applied strong working knowledge of digital file prep and print process.  

• Coordinated client account management, proofreading and approvals, and project scheduling.

• Managed turnaround time and maintained communication between designers and clients.